In 2020, Justin Bieber released the MV Yummy – a promotional single for his studio album Changes. The return of the pop prince at that time received mixed opinions. The MV Yummy with repetitive lyrics, introduced as a “metaphor” for the hotness of his wife Hailey Bieber, disappointed experts.
Many music sites commented that this product is meaningless, empty, a step backwards for Justin Bieber. Although controversial, Yummy was a commercial success, creating a global trend.
Nearly 5 years have passed since Yummy’s release, and this MV has once again become the center of controversy among netizens. However, this time the reaction is completely opposite. No longer criticized as meaningless, Yummy has been discussed by netizens with a series of “conspiracy theories” related to the most shocking sex case of the moment.
In recent days, the world media has been focusing on the arrest of music mogul Sean Coms (Diddy). Diddy is a top American rapper, producer and record executive who has helped many young stars become successful, including Justin Bieber. Diddy has been accused of sex trafficking, coercion and victim abuse.
The music mogul used his record labels and companies to broker prostitution and participate in sex shows. Diddy’s crimes took place over many years. His victims included both men and women, including minors.
Justin Bieber became the center of attention after Diddy’s case because he was supported by this tycoon when he was 14 years old.
Because of Diddy’s case, Justin Bieber suddenly became the center of attention. The past of the pop prince was dug up. Accompanying him since the age of 14, many people suspected Diddy was the reason why Justin Bieber had abnormal psychological symptoms and a loose love life. On the X platform, a series of posts pointed out that Justin had repeatedly alluded to his childhood abuse through music. First of all, the song Lonely.
Justin describes the loneliness of his childhood due to being famous too early.
Lonely is filled with sadness and torment, expressing the young man’s turmoil. At the peak, Justin felt lonely and “sick of them criticizing everything I did”. The main character in the MV Lonely is a young man, who looks like a teenage Justin Bieber. After reading the indictment with countless acts of manipulation, violence, and child abuse of Diddy, people increasingly question whether Justin was also a victim in his childhood.